As a digital marketer, you prominently contribute to the growth of your company. The routine or special social media posts offer announcing email campaigns, and ranking of product pages in organic search can all be excellent instigators to measure all sales activity. But how effectively do you display your effort chart to your bosses? A well defined and well presented digital marketing report could do wonders for you.
Being presentable; is one of the traits you should have as a marketing expert instead of just limiting your scope to strategizing and executing them.
Graphical representation, data analysis, reporting software usage, along with many other factors comprising add value to the efforts of the digital marketing personnel. Here is some suggestion that would help you to create effective and impressive digital marketing reports that your boss will love for sure.
1. Be Consistent with Reporting
When you present your reports, it shows how successful are your ideas behind those email marketing campaigns and across social media platforms. This way, you can prove how your work facilitates the organization to fetch more success and clients from various channels in one comprehensive report. Reporting itself is quite helpful to introspect your goals and track efforts while having a face to face discussion with your bosses/managers or top mgt. Panel.
2. Comprehensive Digital Marketing Reports
Try to cover as minute detail as possible in your reports to make it an ease for y top management. One instance at your report and they should get an idea about what platforms are being used, what goals did you focus on, and what strategy you are following. The best way is to provide them the detailed reports in which gives them all the information handy. Like in other words, they don’t have to ask for anything when you present the file.
3. Be prepared for Questioning
Being money as the prime concern of the top management, they are expected to ask ROI related queries. If possible display all financial reporting in graphs and data charts so that it becomes easy for you to explain and also easy for them to understand. Your boss may even cross-question you on why you have to be following a particular strategy? Be handy with your reasons and data to justify your every move in your digital marketing strategy.
4. Add the Considerable Data in Report
To describe the success of your various campaigns, including the email marketing campaign or social media strategy, try to represent the data in the figure, pie charts, and comparison charts. To convince your boss about your efforts, try to add maximum data and milestones that you have achieved till date.
For instance, an individual chart for- viewers of your website, how consistent are they? Which content boosts up the volume of visitors? Not just this, but you should be ascertained about the number of conversions that were gained by the business after such visits.
5. Design the Actionable Reports
The data is not just for the showcase, but it is the baseline for new insight. You can suggest the management about the strategy that you are using and how will it be helpful to gain better conversions in the expected time. Also, having a specific page for a particular search can be recommended, and they will surely consider this if the work is presented well. So, you ought to show how effective are your email marketing tools or other trends to gain the popularity and audience base for the business you are working for.
6. Be Precise with the Data
We understand you need to give full-fledge detail to impress the manager, but giving him all the vague information won’t help either. Be specific with the segment or particular form of data they are seeking. Other than providing them unnecessary bulk of info to lose their interest in your work. Try to come up with the breakdown of the conversions or other data which is easy to showcase and people are willing to check out.
In a nutshell, if you provide valuable reports to your upper management or bosses, they will get to know your efforts as a digital marketing expert. And, if you will be able to illustrate the current and future benefits well if the report created for the efforts done will be a great plus. Also, don’t forget to display the data that catches the eye of the manager and make him feel you are the right fit for the job which is being done. Rest, be confident, and keep rocking your daily work.
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