Aspire to become an expert digital marketer? This post will provide you ‘The Complete Digital Marketing 2019 Guide’ that entails every bit of information that should be known during your voyage to learn digital Marketing practices for 2019.
We promise if you read this post till the end, you will be no less than any professional digital Marketing wiz. Let’s sail the boat to explore deep.
What Is Digital Marketing?
It is essential first to define what exactly Digital Marketing is before we rush to explain its strategies, especially for those who are a novice to the concept. The main focus of digital marketing is to promote any business/services or products through digital channels available, as simple as that.
The internet is contributing maximum in digital marketing as all the prime channels (we will discuss in a later section of this post) of digital marketing are operated via the internet only.
Why Use Digital Marketing?
As a business expert or career aspirant, the next question popping up in your mind cloud be “why to use digital marketing channels when you have enough exposure to traditional methods of marketing,” right?
The best answer could be “Today the Internet runs the world,” pretty sure you agree with this fact. Digital marketing includes various channels like social media marketing, SEO, SMO, Paid Advertising, YouTube Marketing, Email Marketing, PPC Ad campaign, and the list goes on; all exist because of the internet only.
Moreover, the digital marketing tool and techniques provide us various analysis reports, more sales, more customers and more popularity in a short period.
Which Digital Marketing Channels To Choose?
To promote your business or achieve your marketing goals, you need to know which digital marketing channel or strategy will work best for you. Following we are explaining the main elements of digital marketing channels. Let us learn about these, one by one.
SEO
Search Engine Optimization (SEO) is the base of the entire online marketing concept. Having any website without optimized as per the search engine will be of no use at all.
There are the specific set of guidelines announced by various search engines such as Google, Yahoo, and Bing that a website should abide by, to get indexed, mark its presence and get ranked in Search engine Results.
Getting website ranked with keywords optimization and performing ON Page SEO and OFF Page SEO will help you get listed at top positions and will get organic traffic for your site. It is a vital and budget-friendly digital marketing channel.
Content Marketing
“Content is the king,” you might have heard or read it before and is very much right nowadays. All the search engine algorithms emphasis on content quality. You need to follow various content criteria said by these search engines to get authenticity in search engines eyes.
Beyond the website, you can go for blogs, articles, white papers, and even guest posting to promote your brand or product promotion. One thumb rule to be followed that the “Content should be 100% Unique”. After all, people search the internet for genuine and useful information; a call to action given at the end of the excellent content piece can convince a visitor to make an immediate purchase.
Social Media Marketing
We all live a new life on Social Media these days, isn’t it? Having social media accounts, new friends, and network cross borders is entirely a different life that we are experiencing.
Even the businesses are very much influence with social media, in fact some business experts said making presence and using various social media marketing techniques have expanded their business in unexpected way i.e. getting more customer base, more sales, more interaction with clients, increased response to surveys and polls, more participation in events and even more business queries.
Social media marketing is paid form and includes Facebook marketing, YouTube marketing, twitter marketing, Instagram marketing, etc., the all paid ads that one can run over social media platforms are sheltered under social media marketing concept.
Email Marketing
Noticed the emails from the brands with whom you made had made a recent purchase? This is email marketing; sending periodic emails to existing and potential customer base about any discount, coupons or announcement of new services/products through emails directly in their inbox.
Quite promising and blindly followed digital marketing channel and this is never going to out of fashion. Though email marketing needs good brainstorming.
Affiliate Marketing
Last but not the least; the affiliate marketing technique of social media marketing or digital marketing that provides a chance to your customers or anyone to earn a commission from you in return of every sale they will make for you.
This concept worked wildfire and today many of the popular E-Commerce brands offer affiliate marketing programs to get new customers/sales through their middlemen. Flip kart, Amazon are a few prime players of this field. The affiliate marketing helps in customer retention and also fetching new ones.
We wish you find this guide useful enough in your pursuit of designing a promising and effective digital marketing strategy for your business.
Leave a Reply