Instagram and Pinterest both are visual-centric social media platforms on the internet. This might be difficult to answer which one you should choose for the growth of your business? Both of the platforms are totally different in reality. To make both of them work for your business through SMO and SMM, you have to understand how both of them are different from each other and how you can choose one from both wisely.
According to the Social media experts feedback and user engagement, we are here with the list of some prime comparisons which can help you to choose the right visual technique for the betterment of your business.
1) Conventional Scope
Instagram allows its users to capture pictures and videos from their own devices. Users can apply filters along with a caption to the photo. Then they are ready to share the picture with their friends and followers. The content shared on the business page of your Instagram should give your audience a clear view of your business. Instagram is easy to use as compared to Pinterest.
With Pinterest, a user’s remains much focused on the discovery and domination of other’s content. Like search engines, user can explore Pinterest to search the specific visual content, products pics, tips, etc. They can also create visual boards by grouping the content they discover. Users can also write captions and hashtags for their photos.
2) Target Audiences
The Instagram audience is more legion than Pinterest’s audience. The digital marketing experts believe that fact that 70% of Instagram users are under 35 years of age; this means that the platform is much popular among youngsters. Whereas Pinterest has a significant following among youngsters and even mature age group people.
3) Gender Dominance
Sounds wired, no? But it’s true, the market researchers have collected data and concluded that Pinterest is a female-dominant platform. Almost 70% of Pinterest users are females. This can be seen as the most substantial gender difference on a social media platform.
On the other hand, Instagram is popular equally among men and women, but an astonishing fact is that it is more popular among the college going student, and the percentage of usage of Pinterest by college users are 68%, and they tend to post share and like entertainment stuff or selfies on their profiles.
4) Personal computers Vs. Mobile
Instagram is fully functional on a mobile device, but in the case of the personal computer, users cannot use all the features. On personal computer users can only see the posts, like the posts, search for content, and view their own profiles. But they can’t upload something new and also cannot comment on the posts.
Pinterest is fully functional on the mobile phone as well as on the computer system. But the platform is much user-friendly in desktop as per user’s experiences. There is an advantage for mobile users that they can also buy pins (Buyable Pins). Since if we see the e-commerce benefits, then Pinterest’s performance is much higher than mobile devices.
5) Link sharing
In Instagram, users cannot share links in their posts. Users are allowed to post the links in the bio of their profiles and the Instagram Ads as well as in story Ads. Users are allowed to share links in the comment section of the posts.
In terms of content distribution, Pinterest is considered as the best social media marketing platform. You can share the links in the pins quickly. But still, from a promotion viewpoint, Instagram is far better than Pinterest.
6) Hashtags
Users always love posts with new and innovative hashtags. Hashtags are known as a powerful method to reach the targeted audience. In both of the platforms, the importance of hashtags is the same. But the quantity of the usage of the hashtags is different on both the platforms. Instagram allows its users to use up to 30 hashtags, whereas on Pinterest, it is advised by the digital marketing experts to use only one or two hashtags.
Concluding Words
Considering the above-explained comparison, our vote goes to Pinterest because of its no constraint usage on mobile or P.C. For SEO, SMO, and digital marketing campaigns, how can we choose some platform that is not fully functional on all devices? But that doesn’t mean we are advising to ignore Instagram.
Pinterest and Instagram are not only social media platforms but they beneficial to your business from many other aspects. You should follow some dramatic strategy to consider both the platforms to get maximum ROI or better online business benefits.
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