When you wake up in the morning, the first thing you do is to check your mobile for Facebook updates, emails, and other social media network notification, right? I bet!! Don’t feel alien most of the young generation has the same curiosity for social media nowadays.
If social media eats much of your time why don’t you take up this as your career? Have you ever thought about it? If someone gets a chance to earn from what he loves doing, he definitely performs outstanding and draws well, even six figures a month.
Social media is indispensable for any organization and has made its room in the marketing plan of every business. The business experts accept the fact that a significant share of their marketing budget is dedicated to social media marketing nowadays instead of investing in traditional marketing channels.
The only problem they are combating is to find an appropriate social media marketer or social media expert, who can accelerate their efforts and can get maximum possible ROI by channelizing various social media marketing campaigns.
You could be their best pick if you can get expertise in social media marketing. So, here are 5 tips that can help you with “How to Start a Career in Social Media Marketing in India?”
B2B Social Media Marketing
You need to study in details of how and what to practice as social media marketing serves primarily two business genres, i.e. B2B or B2C. And when we talk about a career in Social media, then only a person having the knowledge and know-how of B2B practices on social media can dream of getting a good job.
A survey proves that 83% share of social media platform is used by businesses for their B2B practices. Every such business needs a specialized social media expert to find the best recipe of their social media marketing campaign to ensure maximum ROI.
Pick Your Specialization
Although, organizations tend to hire digital marketing experts having overall experience with various social media marketing channels. On the same time, we can’t even deny the fact that they need specialized social media experts to cater their individual business goals.
For example, an organization may look for a Twitter expert to handle their twitter handle that is entirely dedicated to customer interaction and a video and YouTube Marketer to handle their YouTube channel for promotion of products and services. Specialization always pays more.
Get Yourself a Certification
If you are pursuing studies, then you have a golden opportunity to opt for any such specialized course in digital marketing or social media marketing. As now many universities have started such a technical course.
If you have already completed your academics don’t feel disheartened, you still have a chance to get a social media marketing certification, and various other digital marketing specializations from multiple institutes and the cherry on the cake is most of such institutions provide these course and certifications online.
Google is the biggest institute brand to name; they offer many digital marketing and social media certifications. A certified social media professional have many doors open for him.
Create Personal Branding
Personal branding is critical when it comes to taking up social media marketing as your profession. Take it in another way that you need to build and run a digital marketing campaign to set up your brand via Facebook marketing, YouTube Marketing, Instagram Marketing, creating your blog, and participating in forums and same interest group.
Feel that you are a Facebook marketer, YouTube Marketer, Instagram Marketer, the nutshell is; be a one-man army to make your presence over social media whether you are employed with a company or working at your own.
Go For Freelancing
Don’t like routine and listening to the boss? Being a social media expert can set you free from all such 9 to 6 job traumas. Be your boss, and you can work as per your ease while sitting on your couch in front of T.V at your home only.
If you have an excellent social network, you can get many projects with a company who do not need a full-time employee instead look for someone to fulfill their need of the hours.
There are many online platforms like Freelancer.com and upwork.com; they work as a middle man and help you to get projects or jobs of your niche at quite a handsome price.
Stats show that organization globally is putting more investment in their social media marketing campaign, thus need social media professionals. Learning and advancing your social media skills can get you a promising career.
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