In any discussion of the social media advertising campaign, Facebook marketing campaign dominate. That’s why creating a successful Facebook ad campaign is vital to get a handsome ROI.
Despite the business size, everyone is investing in Facebook ADs to boost their sales and brand awareness, and the cherry on the cake is; it’s worth investing.
Following checkout a few proven tips that can help you create and run a successful Facebook Marketing campaign.
Set your Goal
Define your goal first; be clear what exactly you seek from Facebook Ads. As there are various types of Facebook Ad options to target mass audience, getting more followers, more Likes, more traffic to the website, business leads or direct sales target.
While creating Facebook Ad, the first page will ask you to define your “Marketing Objective.” There are ten main Objectives options available in Facebook Ads; some of these objectives have further sub-objectives to precise your efforts.
Target Relevant Audience
Facebook has over 2 billion users every day, and be assured almost everyone you know is on Facebook; from your siblings to your existing or potential customers.
Facebook Ads target to find the most relevant audience for you and convert them into your business customers. To select the target audiences, Facebook gives three main options.
- Everyone on Facebook
- Your Page followers
- Custom Audience
You can choose among these if you already have decent followers and want to convert them into customers then choose accordingly or uploading a custom list will also be beneficial.
Float HD Images
The visual advertising is always more fruitful than text. Add some creative, meaningful and high-quality images reflecting your Ad motive. At one glance people should get an idea about what you Ad is saying.
Expert Facebook Marketer suggests; if possible, you better use Video, as they convey far more and better than images. An eye-catching color scheme, human face in videos using your product and relevant information can make people feel more relatable to your Ads.
Add something to post that grabs people attention and they feel compelled to click on your Ad.
Write Meaningful Ad Copy
Undoubtedly, images and videos contribute to great extend to make your Facebook Ad campaign successful but you can’t ignore the Text to be written in your Ad. An ideal Ad copy should have following “C’s” to make your Facebook ad a successful one:
- Catchy and relevant title
- Crisp & Clear details
- Call to Action
The Facebook marketing is all about hooking up visitor’s attention; experts say if the caption or the first line of your Ad remains unnoticed, then people wouldn’t stay and check it out.
Instead of just promoting products you can add a question or data stats in it to hold visitor’s attention.
Call to Action is your prime objective for running the Facebook ad, do add a relevant ‘call to action’ as per your objective like ‘Shop Now,’ ‘Grab Your Coupon’ or ‘Hit LIKE button to get discount’ etc.
Invest in A/B split testing
A/B split testing is practiced to check out which set of information or different copy of Ad gets your more expected response.
Instead of designing one Ad copy and allowing all budgets in that you should divide your budget and invest equal ration in multiple ad copies and run them individually to check their performance.
The one that wins can lead your Facebook marketing campaign in the future. It is a bit time-consuming process but is entirely worth it. You should run your ads for a few days as the Facebook ads can’t be optimized overnight.
Create a Landing Page
Whatever objective you set for your Ad campaign, Facebook experts suggest to create a landing page and divert your Ad clicks to that specific landing page instead of forwarding traffic to your website.
The objective “More Traffic to Website” is the exception then. For all other goals, you better create relevant and precise landing page service everything that is mentioned in your Ad copy.
A visitor should get to see all the stuff he expects while reading your ad and clicks on “Call to action.” Landing pages help to convert business leads into actual sales and contribute unexpected in any lead generation social media marketing ad campaign.
Have a Decent Budget
It’s evident that you need a reasonable budget when you think of any PAID social media marketing campaign. Facebook Ads are also PAID. The more you will invest the more you can get out of it. Although there is not any particular amount or slab that could be considered as perfect daily or monthly Ad budget.
It depends upon your business size, capacity, and need; to have a little idea for a small business daily budget of $5-$ 10 can produce good ROI.
Final Words
Many other factors could contribute to making your Facebook Marketing Ad campaign a great success, but it all depends upon your business genre, budget, and objective.
The explained tips are basic things that one needs to add or consider while designing Facebook Ad at the initial stage. I hope this post will help you create an outshining Facebook Ad copy for your social media campaign.
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