We all use Hashtags while posting on various social media platforms be it Twitter, Instagram, Facebook or YouTube. But have you ever given it a thought as to why you are putting Hashtag with few words in your post and could this be benefiting you? Well, this post will address these concerns. Read till the end to understand the complete concept of Hashtag Marketing.
No one is deprived of the power of Social Media; especially the business class has embraced its purview. “Money Begets Money” heard this idiom? I am sure you did and it is true to some extent as well. Although, the emergence of Social Media has given a new horizon to communication across the globe. However, the concept of Social Media Marketing has given it a more profound value that nobody had ever envisioned.
In simple words, Social Media Marketing is a paid version of marketing/promotion through ads on various platforms thus includes Facebook Marketing, YouTube Marketing, etc. If you scrutinize a little more you will come across the concept of Hashtag Marketing, yes it refers to the use of Hashtags that you put in your posts. Keep Reading to understand it well.
What are Hashtags?
Before you jump to learn about Hashtag Marketing or Hashtag strategies, first understand what exactly the Hashtags are. Hashtags could be defined as a word, or group of words placed after the # sign (like #Chocolates, #localguide, etc). If you are interested in its technical convention, you might recognize these as a metadata tag.
As a marketer – you’ll know these to engage your brand/product/services with your targeted audience.
As a layman – you use them to get your post show up at the top to someone who searches for similar conversations.
How does Hashtag Marketing work?
The simple mechanism of the Hashtag marketing is that it allows you to join in on the related conversation and present your post in front of your targeted audience that helps in increasing chances of one to one communication. It empowers you to jump in front of your client whenever he searches for any similar word.
Hashtag Marketing concept is more relevant to marketers who aim to promote their brand and fetch more business through social media platforms by targeting them wisely. The strategic use of Hashtags in digital marketing campaigns could do the same.
Following let’s check out how a good Hashtag strategy can make your empowers to make your overall digital marketing campaign a huge success.
1. Elevates Organic Reach of Posts
Hashtags got value in almost every social media platform’s algorithm. Thus adding Hashtag increases chances of showing up your post at the top position. Keep an eye on what everyone else is doing, choose precise and relevant Hashtags and mind it not to overuse them.
2. Presence in Trending Topics
Joining trending topics can give you more room to mark your presence in social media platforms. Look for the trending topics of your niche and use the same Hashtags while writing your post to jump in talk of the town.
3. Be Part of Relevant Conversation
It’s important to be abreast with what is going on in your industry. Searching and using the same Hashtags to join the relevant business conversation can help you to be part of these.
4. Wildfires Contests and Giveaways
The contest, giveaways, discounts, sale are sure shot to get more client’s interaction along with adding in brand awareness. Use Hashtag marketing strategy to make it a success. Recall the Lays social media campaign they started for asking people about a new chips flavor; they enrolled this campaign with Hashtag slogan “DoUsAFavor”.
5. Build Business Brand & Community
Using your own created Brand Hashtags promotes your brand. Once people start using your brand hashtags in their post, it will boost your brand awareness as well as creates a close community of your business audience.
Conclusion
As of now, you might have got a clear idea about hashtags, hashtags marketing and hashtags strategy for business benefits. A strategic digital marketing campaign demands little time and efforts and proper analysis, and you can reach your targeted audience very easily.
For any further knowledge share or queries, do leave a message in the comment section below.
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