Google AdWords is quite simple to use, right? It works on the simple mechanism of running paid ads to generate business leads.
But one has to study and understand Google Adwords in depth if he wishes to get the maximum benefit out of it.
Well, no doubt using Google Adwords can help you to grow your business.
In this article, we are writing about some prime reasons why you should also opt for Google Ads.
Google Ads Promises Quick & Sure ROI
If your budget allows for Paid advertising, then putting your finger on Google Ads will be a wise decision.
Optimizing Google AdWords campaigns will give you a fast and high return on investment. However, this is somewhat lacking in other marketing strategies.
Once find your perfect mix of Google Ads, you can get more money out of your investment. Altering your strategy and trying with various Ad content allows you to figure out what gives you the best result.
Once you get to know the fruitful areas; you can invest more in those. Similarly, you can figure out and discard any Ad campaign or part of it; if it costs you without giving any returns.
Google Ad’s Work Faster than SEO
Yes, the paid Google Ads can get you fast traffic and business leads. Setting Google Ad campaign while focusing on particular keywords will get you placed at the top of the SERP’s.
People who do not have grudges for paid or organic SEO results will definitely click on the top-ranked result.
Whereas SEO will take a few months to get you ranked on the top positions. Here are some points that justify how Google Ads work faster than SEO:- You are allowed to target multiple keywords at the same time.
- You can run, hold, stop, or alter Ad campaign anytime.
- Google Ad’s are placed at the top of the SERP’s, thus gets more clicks.
Advocating google Ad’s doesn’t mean that we are trying to replace or eradicate your SEO endeavor. SEO has long-term and practical benefits so you shouldn’t backset your SEO efforts anyway.
The only concern here is to make you understand that Google Ad’s can get you much faster results in terms of traffic and business leads.
The Benefit of Gmail Ads with Google Ad Campaign
No expert or business can give up on email marketing when it comes to digital marketing campaigns. That is why Gmail ads can be useful, as well. Back in Sep. 2015, Google blended Gmail ads with their Google AdWords.
This made Gmail ads available to everyone. Eventually, it allowed advertisers to reach a more targeted audience through their Gmail inbox.
Typically, Gmail ads show up on the promotion tab of Gmail inbox, but at times, these also reflect on the social tab. Thus making is visible to you whenever you get into your inbox.
The Gmail ads are operational on both desktops and mobiles; i.e., Google Ad is showing up on Gmail; it will blink on everyone who is checking inbox either on his smartphone or his desktop. That means Google Gmail ads are already mobile optimized.
The cherry on the cake is that Gmail Ads cost almost peanuts in comparison to other search ads. So if you have a tight budget; you should surely opt for Gmail Ads.
Google Ads Are Measurable
The best part of running a Google Ad campaign is you can measure every effort you made on it. In traditional marketing methods, you have no control over your budget and spend.
Moreover, it is impossible to discover the source of the business leads until the customer speaks on it. That makes it very difficult to calculate the exact ROI for each traditional marketing strategy.
Whereas GoogleAdWords will provide you LIVE track of what is going on with your Ad campaign. You can easily scale:
- Who visited/clicked/dumped on your ad.
- How many businesses leads you have got.
- How much traffic you have gained from the AdWords campaign.
- Which keywords are performing well
- Which keyword generated the most traffic and leads.
- What is your CPC
And much more, all this data will help you calculate the effectiveness of your Ad campaign.
You can further make necessary amendments to get maximum ROI out of Google Ads.
Helps You Stay Ahead Of Competitors
A digital marketing campaign doesn’t live in isolation. Your business has to face competition with your rivals for getting ranked at top positions.
Google Adwords fulfill your this dream overnight. But what when your competitors are also investing in Google Adwords? So what that’s not an excuse; let you both get a place on SERP’s via Google Ads. The one having more useful services/products will win. To beat the competition you have to face it.
Google ads will make you appear in the search engines; this enhances the chances of getting more clicks and business. And this is what needs to grow your business.
Hope after reading till here; you are now quite clear about why and how to use Google Adwords for growing your business. Do share your thoughts and experiences in the comment section below.
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