Facebook Marketing is the first choice of all Social media professionals who take up digital marketing challenges. The businesses do not feel hesitant while investing money in social media marketing campaigns as they can recover quick ROI.
Facebook Ads are a prime contributor in any Facebook marketing campaign and can’t be neglected; rather Facebook experts emphasis on exploiting the tool to get profitable results overnight.
There are various types of Facebook ads available; you can achieve your business goals by using different Facebook ads option available. Each of these types can target a diverse audience and can get you to result in meeting your business goals.
Read the post till the end, and this will help you to make a better choice of Facebook ads for all your future Facebook marketing campaigns.
Here are the details of various Facebook Ads along with explanations and example on how to use them in the best way. You can then choose the best suited to your business needs.
Awareness Ads
Awareness ads are expected to encourage people to discover your brand. Their prime focus is to build your customer base and make the maximum possible people aware of your existence. The awareness ads can benefit you in 2 ways:
Brand Awareness – For global businesses; the idea is to build maximum awareness about your brand through these ads. You should use high definition, images, well-designed infographics, and videos to make your ad pop up and perform well.
Local Awareness – Does same for businesses but this is limited o targeting local audience of your business. You set audience criteria as per local demographics and rest is the same. Use artistic images and videos to make your ads memorable and bound to be clicked.
Reach
Facebook marketer opts for these ads when they need to hit maximum people without any set criteria. They target to reach all possible people screens who are browsing Facebook. It is like placing your stall in an open exhibition and let everyone go through what you are selling, those who are interested will come to you.
Lead Generation
The lead generation Facebook marketing campaign is quite an on-going thing. Most of the businesses run Facebook ads with this objective, i.e. to generate business leads that they could convert into sales. You can create an offer/discount announcing ad that people couldn’t resist. You can get more lead generations through Facebook marketing and other social media marketing campaign like YouTube marketing etc. in comparison to the Email marketing campaign.
Increase Brand Consideration
The brand consideration Facebook ads can be created with a target to get more Facebook likes, get more traffic on the website, more post engagement, more post likes, let people claim offers, allow people participate in an event created by you, generate more app installations, getting more video videos or sending direct advertisement stuff to people through Facebook messenger. All these activities are targeting to make your brand considered by people by taking some action after clicking the ad. This will help you get more customers and engage them with you.
Conversions Ads
Ahh!! the most favored Facebook ad type loved by any Facebook marketer or business expert. After all, who doesn’t love sales? The prime focus of this ad type is to encourage people to make a purchase of your product or service instantly. As the name reflects the conversion ads means “to convert a visitor into your customer.”
Conversion ads are the straightforward method to measure any Facebook ad campaign results, but also needs more investment in comparison to other Facebook ads. To name a few conversion ads examples, it could be sending visitors directly to your website product check-out page or, sending them to your online store through the link posted in your Ads.
Hope you find this resource useful, and the above-described information is has given you enough knowledge about Facebook Ad types. Be a Facebook expert and start a Facebook marketing campaign for your business to get it a new horizon of success. Else get a team of dedicated Facebook marketing experts to discover the best recipe of Facebook ads that could surely spice up your business goals.
Leave a Reply