We all know the right SEO can do magic to your business. Anyone who is taking up an SEO job needs to have sound knowledge for the same.
Whether you are an SEO professional or a business owner who is carving your website to make it more SEO friendly. It is vital to know what to do to improve your SEO strategy.
However, it is more important to know what you shouldn’t do to retain the essence of your SEO endeavor.
Here we have compiled five common SEO mistakes that people tend to make.
Moving without any SEO Strategy
There are various on-page and off-page techniques to follow. But what is the right mix? There is not any pre-defined or universal SEO strategy that can assure results.
Everyone has to make his own SEO recipe. Your SEO practices will be decided considering website type, nature of the business, and your competition.
Moving without any SEO strategy will take you nowhere, no matter how long you keep trying. No doubt there are specific necessary steps to be followed while doing SEO of any website.
But you have to define various milestones of your SEO strategy, such as:- What to do?
- When to do?
- How to do?
- How much to do?
Having a clear idea about all these questions can ensure expected results on Google SERP’s.
Considering On-Page SEO a One-Time Job
On-Page SEO is a one-time job, but it is actually not. With every change you made in your web page, it needs to be worked out again.
Many experts forget to change/add meta while making changes to pages or forgot to optimize newly added images.
Moreover, whenever you add/modify the content, change structure/intent of your webpage, you should also diagnose the on-page aspects that need attention in regards to these modifications.
On-site SEO includes practicing all possible tactics to make your web pages ranked higher in SERP’s.
With every update rolled out by Google, your pages may need on-phase homework again.
Pushing Too Hard To Get Overnight Seo Results
“Rome Was Not Built In One Day”- so as the SEO results. With organic SEO, you need to be patient. It takes around 3-6 months to get significant ranking in SERP’s for competitive keywords.
You have the option of PPC campaigns, and other paid digital marketing campaigns to get instant business leads.
People do invest in these, but everyone doesn’t have that much budget for paid marketing campaigns.Whereas practicing organic SEO for your website won’t cost you anything. A little knowledge and dedication are required at your end.
And the fact is organic SEO results are 60% more productive and stable than Paid SEO campaigns.
Building- Too Many Links- Too Fast
Creating too many backlinks overnight or within a weak is could be counted as a negative SEO technique. The entire link building process should look like natural.
Remember, “slow and steady wins the race. SEO is a long run job. Be strategic be authentic.
With time Google has changed/introduced many link building related guidelines. Like, making keyword anchor text was considered vital. Whereas now doing that in excess could drag you to face google penalty.
You need to be well aware of the guidelines first only then follow any link building strategy. Some link building suggestions are:
- Don’t get all backlinks to your home page.
- Get niche specific links for your product/service pages.
- Don’t buy backlinks.
- Don’t indulge in link exchange practice.
- Avoid participating in any link building Paid/Free Schemes.
Ignoring Mobile Optimization
With ever-growing popularity rather its good to say dependence on mobile; ignoring mobile optimization is a big SIN!!
It has become vital to mobile-optimize your website/landing pages or any other SEO/digital marketing endeavor. So that you can get exposure to all hands using mobiles.
Moreover, Google has already announced its crystal clear intentions of preferring websites practicing mobile-first indexing.
In simple words, Google wants you to create a mobile version of your website as the mobile site can improve mobile user experience.
To get a mobile-friendly website, you need to nail down:- Speedy loading pages
- Responsive Website Design
- Localization
- Easy-to-use interface
- Easy Navigation.
Ignoring a mobile-friendly website increases your risk of losing a considerable chunk of potential traffic.
Final Verdict
That’s it!! As such, there is much more to discuss on this topic. As for now, these were the five top significant SEO mistakes that one should avoid.
Indulging in any SEO tactic that could affect your efforts adversely is more dangerous than making no efforts.
Nutshell is; do less do good.We all know the right SEO can do magic to your business. Anyone who is taking up an SEO job needs to have sound knowledge for the same.
Whether you are an SEO professional or a business owner who is carving your website to make it more SEO friendly. It is vital to know what to do to improve your SEO strategy.
However, it is more important to know what you shouldn’t do to retain the essence of your SEO endeavor.
Here we have compiled five common SEO mistakes that people tend to make.Moving without any SEO Strategy
There are various on-page and off-page techniques to follow. But what is the right mix? There is not any pre-defined or universal SEO strategy that can assure results.
Everyone has to make his own SEO recipe. Your SEO practices will be decided considering website type, nature of the business, and your competition.
Moving without any SEO strategy will take you nowhere, no matter how long you keep trying. No doubt there are specific necessary steps to be followed while doing SEO of any website.
But you have to define various milestones of your SEO strategy, such as:
- What to do?
- When to do?
- How to do?
- How much to do?
Having a clear idea about all these questions can ensure expected results on Google SERP’s.
Considering On-Page SEO a One-Time Job
On-Page SEO is a one-time job, but it is actually not. With every change you made in your web page, it needs to be worked out again.
Many experts forget to change/add meta while making changes to pages or forgot to optimize newly added images.
Moreover, whenever you add/modify the content, change structure/intent of your webpage, you should also diagnose the on-page aspects that need attention in regards to these modifications.
On-site SEO includes practicing all possible tactics to make your web pages ranked higher in SERP’s.
With every update rolled out by Google, your pages may need on-phase homework again.
Pushing Too Hard To Get Overnight Seo Results
“Rome Was Not Built In One Day”- so as the SEO results. With organic SEO, you need to be patient. It takes around 3-6 months to get significant ranking in SERP’s for competitive keywords.
You have the option of PPC campaigns, and other paid digital marketing campaigns to get instant business leads.
People do invest in these, but everyone doesn’t have that much budget for paid marketing campaigns.Whereas practicing organic SEO for your website won’t cost you anything. A little knowledge and dedication are required at your end.
And the fact is organic SEO results are 60% more productive and stable than Paid SEO campaigns.
Building- Too Many Links- Too Fast
Creating too many backlinks overnight or within a weak is could be counted as a negative SEO technique. The entire link building process should look like natural.
Remember, “slow and steady wins the race. SEO is a long run job. Be strategic be authentic.With time Google has changed/introduced many link building related guidelines. Like, making keyword anchor text was considered vital. Whereas now doing that in excess could drag you to face google penalty.
You need to be well aware of the guidelines first only then follow any link building strategy. Some link building suggestions are:
- Don’t get all backlinks to your home page.
- Get niche specific links for your product/service pages.
- Don’t buy backlinks.
- Don’t indulge in link exchange practice.
- Avoid participating in any link building Paid/Free Schemes.
Ignoring Mobile Optimization
With ever-growing popularity rather its good to say dependence on mobile; ignoring mobile optimization is a big SIN!!
It has become vital to mobile-optimize your website/landing pages or any other SEO/digital marketing endeavor. So that you can get exposure to all hands using mobiles.
Moreover, Google has already announced its crystal clear intentions of preferring websites practicing mobile-first indexing.
In simple words, Google wants you to create a mobile version of your website as the mobile site can improve mobile user experience.
To get a mobile-friendly website, you need to nail down:- Speedy loading pages
- Responsive Website Design
- Localization
- Easy-to-use interface
- Easy Navigation.
Ignoring a mobile-friendly website increases your risk of losing a considerable chunk of potential traffic.
Final Verdict
That’s it!! As such, there is much more to discuss on this topic. As for now, these were the five top significant SEO mistakes that one should avoid.
Indulging in any SEO tactic that could affect your efforts adversely is more dangerous than making no efforts.
Nutshell is; do less do good.
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