As a businessman, you can’t put your hand in every required work. Taking up online marketing job and improving SEO results for your website is vital if you have one.
Else no one will ever come to know that you exist online. Hiring an SEO expert to take up this job will give you a huge relief. But hiring an appropriate SEO expert itself is a critical job.
Here we are giving you ten questions you should ask the candidates before hiring him as an SEO expert for your website.1. Explain About Your Work Experience Along With Some Clients List
Get your candidate enough time to introduce himself. Listen carefully to what he is explaining about his work experience. Do not hesitate to ask his previous client, name, and contacts. To stay assure you can also go for cross-checking the references. You will get a clear idea of his SEO performance.
2. How Will You Improve Seo Results For My Website?
Let him explain his strategy for your website. A good SEO will come up with his blueprint ready for SEO improvements in your website. This will reflect his seriousness for work and also will showcase his knowledge base.
At the initial round of discussion, most SEO experts provide a detailed technical analysis of your website along with highlighted problems and their fixes.
3. Can You Practice Gray Hat Seo?
This will give you an idea about how much this candidate is serious about adhering to google guideline. Make him comfortable enough to open and speak up. Well, this question is just to check his working ethics.
Denial of this question reflects he abides by Google SEO rules. This quality is something you should be looking in an SEO expert for your business campaign. Following white hat SEO techniques promises steady and relevant organic SEO results.
4. Can You Get My Website Ranked At No.1 In Serp’s By Following Some Out Of The Box Tie-ups?
This question is essential to ask as some of the bogus SEO experts claims to have personal relations with Google, Yahoo, and bing official, team. they befool others to get their websites at No.1 on various search engines using their personal links (of course money involved and this money will be going out of your pocket.)Any candidate, trying to impress you in this tone or words; better sum up the interview. He is not worth hiring.
5. Do You Understand The Concept Of Local Seo?
This question is very important. The current SCO scenario is working precisely Google maps; local business, places, review sites are contributing a lot in the success of your business. Especially if you are a local bakery shop, repair services, home utility service provider, or any company who primarily target local audiences; LOCAL SEO is a must for your business website. Understand in detail about what this SEO expert has done in this concept so far. do afro reference
6. Will You Be Transparent With Me While Working On My Website?
This question involves asking him whether he will be letting you know about what exactly, he will be doping to your website. A website owner needs to be clear about what SEO practices have been performing on his website. Be it in-page or off page SEO, content marketing, email marketing, or blog posting; you need to know all. Also, ask for weekly, monthly, and periodic reports that you expect from your SEO expert executive.
7. Will You Be Covering Other Digital Marketing Activities For Our Seo Campaign?
A right SEO expert will say YES, to this question as SEO and other online marketing techniques go hand in hand. One can’t survive or get results based on juts on-page SEO and OFF-Page SEO. Content writing and promotion is equally important, along with creating social media presence and running email marketing campaigns.
Ask him to provide a list of tools he will be using for your SEO campaign i.e., backlink tools, traffic generation tool, etc.
8. What Was The Last Google Update? Do You Practice Changes Suggest In Every Google Update?
This will reveal how to update this SEO expert is with Google guidelines. As an interviewer, you should also do some homework and study a little about various recent google updates. To name some
- Google Mobile-friendly update
- Google Pigeon Update
- Google Panda update
- Google Penguin Update
- Google EMD ( Exact Match domain)
Ask him to explain any or few of these, and how did he change his strategy after these updates rolled out.
9. How Do You Track Your Success In Any Seo Campaign?
His answer to this will shed light on his goal setting and measuring metric practice. A good SEO will explain- He plans to get X+ percentage of traffic to what you site getting today.
- He aims to generate x%-n% business leads in 1st, 2nd, and 3rd month.
- He targets to get your website ranked for the first page for 1,2,3,4 keywords in 2-3-4-5 months.
Also, he needs to explain which analytic tools he will be used to check if goals are met or not? Like, google analytics or other PAID tools like SEO Moz, SemRush, etc.
10. What Will Be Your Payment Terms & Meeting Schedule?
This varies from company to company. So this will be shared at your discretion. You can settle any conditions that could be easy and acceptable to both the parties. Payment terms, mode, and confirmation, etc. you can ask him to show up to you in 15 days or weekly basis or monthly basis for discussion over what is going on under SEO campaign of your website.
Final Words
As a businessman, you tend to save every possible penny; we understand. But mind it SEO is a long term project and is not that cheap as people say about it. Any person promising you sky-high about getting SEO results at peanuts will waste your time only. SEO’s are never so affordable to hire; Good SEO’s, you know.
Be precise, be wise, and be practical.
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