AI in E-commerce Marketing

Artificial intelligence is shaking things up across online shops. It’s making things faster, more personal, and helping stores work better behind the scenes. From customer chats to digital product displays, smart tech is already part of the e-commerce experience.

Personalized Shopping for Every Buyer

Shoppers like it when stores remember them. AI makes that happen by tracking clicks, wishlists, and past choices. Then, it uses that info to help offer something special to each visitor. The Certified AI-Powered Marketing Expert certification can help you apply AI directly to your e-commerce strategy.

Farfetch’s Email Upgrade

Farfetch wanted better results from their email sends. So they started using smart content tools that adjusted based on each reader. The result? Their open rate bumped up by 7%. That’s a solid win for just switching how messages were made.

Sephora’s Smart Beauty Assistant

Sephora stepped in with an AI helper for skincare and makeup advice. Ask it a question, and it’ll respond with suggestions. It pays attention to skin tone, concerns, and preferences. People like the help, and many come back for more.

Better Inventory, Less Waste

Guessing how much stuff to stock used to be tricky. AI tools now help stores watch stock levels in real time. That means fewer items collecting dust and fewer moments when items are gone too soon.

Amarra’s Storage Fix

Amarra, a dress company, plugged AI into their stock system. That helped them avoid buying too much. In fact, they cut overstock by 40%. Now their storage rooms are less crowded, and they’re saving money.

Ads That Actually Work

Throwing money at random ads? Not anymore. AI can test which messages and images work best, and fast.

Omneky’s Ad Testing Magic

Omneky is great at making lots of ad versions using machine learning. They check which ones get clicks. Businesses get better results without doing a ton of guesswork.

Quick Customer Support 

AI doesn’t need sleep. That makes it perfect for helping shoppers late at night or during rush hours.

Meet Jimmy from Pizza My Heart

This California pizza chain gave their chatbot a name, Jimmy the Surfer. Customers can send a message, order food, and get suggestions without waiting. It’s easy, smooth, and customers seem to love it.

No Camera? No Problem

Product pictures matter. But photoshoots are pricey and take time. AI now builds pictures that look real, even when no camera was used.

Omneky’s New Image Creator

In 2023, Omneky rolled out a tool to build life-like item images. Stores use these instead of photos, which saves time and keeps things looking sharp online.

Feeds That Match Your Style

Some stores now act more like social apps. They show products based on what shoppers click, search, or favorite.

Etsy and eBay’s Smarter Feeds

Both sites added tools that show products shoppers are more likely to love. The feed feels personal, and that keeps people scrolling.

Conclusion

Smart tools are helping shops work faster, talk better, and connect with people in fresh ways. From emails to inventory to chatbots, these tools are already part of how online shopping works. The stores using AI now are already ahead, and others are quickly following.