Best Times to Post on TikTok in 2025

The best times to post on TikTok in 2025 are early mornings (6 AM to 9 AM) and evenings (7 PM to 10 PM), in your audience’s local time. That’s when most users are online, and your chances of getting views, likes, and shares go way up. Posting at the right time helps your video get picked up by the TikTok algorithm — and that can mean a lot more reach. But it’s not just about a clock. The best time for you also depends on your followers, your content style, and even your niche.

Why the Right Time Makes a Big Difference

TikTok’s algorithm is like a fast-moving train — you’ve got a short window to jump on. When you post a video, TikTok looks at how people react in the first hour or so. If lots of people watch, like, comment, or rewatch it quickly, TikTok shows it to more people. If not, it slows down and might not be seen by many at all. That’s why posting when your audience is online and active gives you the best chance of early engagement. And that early boost can be the difference between 500 views and 500,000.

What the Data Says: Best Times to Post (Global Trends)

After checking what top platforms like Hootsuite, Later, and SocialPilot suggest (based on millions of videos), here’s what the most active time windows look like:

Day	Best Posting Times (Local Time)
Monday	6 AM – 9 AM, 7 PM – 10 PM
Tuesday	2 PM – 5 PM, 8 PM – 10 PM
Wednesday	12 PM – 2 PM, 6 PM – 9 PM
Thursday	9 AM – 12 PM, 7 PM – 10 PM
Friday	6 AM – 9 AM, 5 PM – 8 PM
Saturday	9 AM – 11 AM, 7 PM – 10 PM
Sunday	10 AM – 12 PM, 6 PM – 9 PM

These times work well across most locations, but the real power comes when you match them to your own audience’s habits.

Best Times by Niche (What Works in Different Industries)

Not all content is equal. If you’re in a specific niche, people may scroll TikTok at different times depending on the content they expect.

Niche	High Engagement Time
Beauty & Makeup	7 PM – 10 PM
Fitness & Wellness	6 AM – 8 AM
Food & Recipes	11 AM – 1 PM
Fashion & Style	6 PM – 9 PM
Business & Finance	8 AM – 11 AM
Gaming	3 PM – 6 PM
Comedy & Memes	7 PM – 11 PM

These times are based on patterns from real creators and top-performing videos in each niche.

How to Find the Best Time for Your Account

Here’s the truth: data helps, but every TikTok account is different. If you want to find your own best time, do this:

• Switch to a Business or Creator Account It’s free. You’ll get access to TikTok Analytics, where you can see when your followers are most active.
• Check Your Follower Activity Go to: Profile → Settings → Creator Tools → Analytics → Followers Tab There, you’ll see what times and days your followers are online the most.
• Match Your Posts to Their Schedule If most of your audience is online at 8 PM, aim to post just before — around 7:30 PM.
• Test & Track Try posting at different times on different days. Then check which videos do best.

Simple Tools to Help

You don’t have to do it all by hand. These tools can help you schedule and find the right time:

Tool	What It Helps With
TikTok Analytics	See when your followers are active
Metricool	Shows heatmaps of best posting times
Later	Suggests best times based on past performance
Hootsuite	Lets you schedule across multiple platforms
Exolyt	Tracks post timing, reach, and audience growth

Using one of these tools can save you time and help you post smarter.

Mistakes to Avoid

If you’re posting great content but still getting low views, your timing might be off. Here are common mistakes:

• Posting when your audience is asleep
• Posting during busy work hours (e.g. 1 PM – 3 PM on weekdays)
• Posting too many videos at once
• Posting at completely random times every day

Stick to a routine. Even 3 posts per week at the right time is better than 7 scattered posts with no plan.

Does the Algorithm Still Care About Timing?

Yes, absolutely. TikTok’s algorithm in 2025 still pays close attention to early performance. When you post, TikTok tracks:

• How fast people start watching
• How long they stay
• Whether they rewatch or share
• If they leave likes or comments quickly 

This is why posting when your audience is online matters so much. A video that gets attention right away is much more likely to go viral. And if you’re planning to grow a serious brand or scale your content as a business, consider getting a Marketing and Business Certification to help you understand strategy at a deeper level. Want to explore how AI, blockchain, and recommendation systems power platforms like TikTok? For Deep Tech certification, visit Blockchain Council.

Conclusion

Posting at the right time can make a huge difference on TikTok. In 2025, the best times are still early mornings and evenings, when people are most active and likely to watch your videos. But the smartest thing you can do? Use your own analytics to figure out what works best for your audience. Test a few times, stay consistent, and post content you’re proud of. Because timing helps — but great content posted at the right time? That’s what grows your TikTok.