When Peter Drucker said, “The best way to predict the future is to create it,” he probably didn’t foresee a future where intelligent systems can actually predict and run entire business operations with minimal human input. We are talking about AI agents for businesses. For the uninitiated, AI agents or agentic AI systems are intelligent systems that can think, converse, interact and perform tasks on behalf of the user – all autonomously. In businesses, AI agents are set to run basic to complex tasks without any human intervention.

What is an AI Agent For Business?

If you want to learn in detail about what AI agents are, how they work, how you can build AI agents and monetize them – then head to our detailed guide on agents. Coming back to AI agents for businesses and marketers, the hype is real. These digital teammates can think, decide and act on specific tasks without constant human input. They’re powered by artificial intelligence and unlike basic automation, these agents adapt, learn, and make context-aware decisions.  By the end of this year alone, 85% of enterprises are expected to utilize AI agents. And to make things easier for you, we have carefully curated a comprehensive list of the best AI agents for businesses and marketers alike. Read on to find out.

Costco Business Center

You might have seen what Amazon’s doing with AI agents, real automation. They’ve got robots like Proteus moving inventory, Sparrow picking individual items and it’s all about cutting down time, errors and cost. That’s not just futuristic talk, that’s billions saved and orders flying out the door faster than ever. It’s working and it’s setting the pace. So now, you look at Costco Business Center, high-volume, business-focused, built for speed and scale and you realize they’re sitting on the perfect setup for the same kind of upgrade. Costco’s already got the muscle when it comes to logistics and bulk supply, but AI agents could take them from efficient to unstoppable. Imagine AI agents doing the heavy lifting, handling stock prediction, route planning and fulfillment with no downtime, no slip-ups. It’s not about replacing workers, it’s about making their jobs smarter and faster. And with the way the retail and supply chain game’s shifting, if Costco doesn’t move on this soon, they’ll be watching their competitors pass them by. The tech is proven. The payoff is massive. It’s not a question of if Costco adopts AI agents, it’s when. And this is a lesson every business out there must learn.

Business Casual Attire

When we talk about business, attire automatically must come into consideration. With AI agents doing the troublesome tasks, businesses can focus more on adapting to the new-age attire. One of the greatest use cases of AI agents is poised to be in business casual attire. Suppose you are browsing online and instead of digging through racks or scrolling endlessly, you’ve got your own AI agent, like a virtual stylist, tuned into your personal style, job role and even mood. It’s not just picking out khakis and a button-up because “that’s what people wear.” No, this agent knows you’re presenting in a client meeting at 2 p.m. and grabbing dinner with friends after. It pulls options across brands like Zara, Uniqlo, balancing comfort, formality and vibe.

AI Agents for Small Business

AI agents are not only for big names like Amazon and Costco Business Center. Small businesses can equally benefit from them. AI agents for small businesses act like always-on digital employees who don’t sleep, don’t take breaks and don’t need onboarding. Whether you’re running a boutique, a small marketing agency, a local café, or an online shop, AI agents can handle the tedious stuff so you can focus on growing your business. From customer support to inventory management, AI agents can do it all for you while you and your human employees work together growing bigger and better, 

Best AI Agents for Businesses and Marketers

Companies using AI agents have reported a 55% increase in efficiency and a 35% reduction in operational costs. That should clarify why businesses are going gaga over these intelligent systems. Without gatekeeping anything, here’s the list of the best AI agents for businesses in 2025:

• Agentforce
• Opal
• Fellow
• HubSpot Breeze
• Hightouch
• ZBrain

Let’s find out why they made it to the list of the top AI agents for businesses.

Agentforce by Salesforce

Salesforce is a household name for every business owner and marketer. The company has officially entered the AI agent chat with Agentforce, a powerful suite of autonomous agents built to take customer experience and internal workflows to the next level. You can consider it as your very own squad of intelligent assistants that work behind the scenes to handle everything from replying to customer service tickets to running marketing campaigns to streamlining your sales pipeline. It plugs right into Salesforce’s Customer 360 platform, meaning these agents aren’t just smart, they’re deeply aware of your business context. Whether you’re in sales, service, marketing, or commerce, these AI agents are built to adapt and act across the board.

Pros

• Tailor-Made for You: You can train and tune these agents to fit specific tasks or roles in your business. No cookie-cutter bots here.
• Plug-and-Play with Salesforce: Because it’s built into the Salesforce ecosystem, integration is seamless, no duct tape or awkward workarounds.
• Gets the Busywork Out of the Way: Agentforce automates repetitive tasks so your team can focus on the high-impact stuff.

Cons

• It’s Not Instant Magic: Setting it up can be a bit of a lift. You’ll likely need some technical know-how (or a pro who has it).
• Costs Can Creep Up: Agentforce runs on a consumption-based pricing model, roughly $2 per interaction. It’s flexible, but if your usage scales fast, so can your bill.

Pricing

Agentforce uses a consumption-based pricing model, with costs starting at around $2 per interaction. This gives businesses the flexibility to scale usage based on demand, but it can add up fast if agents are handling high volumes. For exact pricing, it’s best to connect with Salesforce directly.

User Reviews

People love the flexibility and deep integration with Salesforce tools. The ability to customize is a huge win, especially for larger teams with unique workflows. That said, some users mention that building and fine-tuning the agents can be a complex process and may require dedicated resources. Still, once it’s up and running, Agentforce has a solid track record of boosting productivity, especially in sales and support.

Opal by Optimizely

If content is king, then Opal might just be your royal advisor. Built into Optimizely’s Content Marketing Platform (CMP), Opal is an AI agent designed to help marketing teams get content created, approved, published and performing, all from one central hub. It’s got the brains to back up the buzz too. From campaign planning and collaboration to content performance analytics, Opal brings everything together in a way that actually makes sense (and saves time).

Pros

• Teamwork Made Easy: Built-in tools for content planning, collaboration and approval workflows mean fewer back-and-forths and more “let’s go live.”
• Smooth Integrations: Whether you’re publishing, analyzing, or optimizing, Opal plays nice with your existing marketing tools and platforms.
• AI That Actually Helps: Opal doesn’t just spit out suggestions, it gives you smart, data-driven insights to fine-tune your content strategy.

Cons

• Feature Overload at First: There’s a bit of a learning curve. Some users say it can feel like a lot when you’re just starting out.
• Budget Watch: Opal comes as part of Optimizely’s CMP and pricing isn’t exactly one-size-fits-all, smaller teams might find it a bit steep.

Pricing

Opal is part of Optimizely’s Content Marketing Platform and follows a custom pricing model. There’s no flat rate, pricing depends on your team size, features and use case. You’ll need to contact Optimizely for a tailored quote, especially if you’re looking to scale across multiple teams or regions.

User Reviews

People love how Opal pulls everything into one place, it’s a game-changer for teams juggling multiple campaigns. Collaboration improves, workflows get tighter and the AI features are actually useful (not just buzzwords). That said, give yourself a little time to get the hang of it, there’s a lot under the hood, but once you’re in the groove, it clicks.

Fellow (Agent for Business Meetings)

Businesses are all about meetings, repeated and lengthy meetings. We’ve all been in meetings that felt like a waste of time, no clear agenda, no follow-up and no one really sure what was decided. Fellow is here to fix that. This AI agent is built to help teams stay organized, productive and on track, whether it’s a casual check-in or a full-blown strategy session. From real-time transcription and smart summaries to collaborative agendas and action item tracking, Fellow is all about making meetings more useful and a lot less painful.

Pros

• Spot-On Transcriptions & Summaries: Fellow nails the details. It captures what’s said and turns it into digestible summaries, so you don’t have to replay the whole thing later.
• Collaborative to the Core: You can plan agendas together, take shared notes and assign follow-ups, right during the call. Everyone stays on the same page.
• Easy to Use: The interface is clean and intuitive, so even first-timers feel right at home.
• Secure by Design: Fellow uses strong encryption and follows privacy best practices to keep your conversations confidential.

Cons

• Free Plan Has Limits: It’s a solid starting point, but if you want all the bells and whistles, you’ll need to upgrade.
• Integrations Could Be Broader: It plays well with Zoom, Teams and Google Meet, but some users wish it synced with a few more tools out of the box.

Pricing

• Free Plan: Great for individuals or very small teams, basic features included.
• Pro Plan: Starts at $7/user/month (billed annually), with extras like unlimited notes and priority support.
• Business Plan: $10/user/month (billed annually), unlocking deeper features like team analytics and customizable templates.

User Reviews

Users are loving how Fellow brings structure and clarity to their meetings. It’s helping teams follow through on decisions and cut down on miscommunication. The AI-generated recaps and transcription quality are big highlights. The main wishlist? A wider integration range and a bit more generosity in the free plan.

HubSpot Breeze (Comprehensive AI Agent)

HubSpot has been a go-to platform for business owners and marketers for years. Now it’s stepping up its AI game with Breeze, a full-suite agentic AI system offering designed to boost productivity across marketing, sales and customer service. But this isn’t just another layer of automation, it’s a mix of smart AI agents, assistants and data tools working together inside the HubSpot ecosystem to handle the busywork, surface insights and help your teams focus on what actually moves the needle. Breeze comes in three powerful flavors:

• Breeze Copilot: Think of it as your personal AI helper, scheduling meetings, drafting content and keeping your CRM tidy.
• Breeze Agents: These are the real heavy-lifters. Fully customizable AI agents that run behind the scenes, handling workflows like lead prospecting, social media scheduling and even customer support, all without needing a nudge from you.
• Breeze Intelligence: Advanced AI-driven analytics tools that dig into your customer data, predict buyer intent and optimize your conversion funnels.

Pros

• All-in-One AI Hub: Whether you’re writing emails or routing support tickets, Breeze brings AI to nearly every corner of your business.
• Built Right Into HubSpot: It’s all natively integrated, so you’re not jumping between tools or patching together workflows.
• Grows With You: Breeze has something for solopreneurs and enterprise teams alike, scale as you grow.

Cons

• Pay-As-You-Go Can Add Up: While the basics are free, advanced features often require a subscription plus Breeze credits, which can get pricey as usage ramps up.
• Deep Toolset = Learning Curve: Breeze packs in a lot and new users might need time to explore everything it can do.

Pricing 

• Free Tier: Includes tools like Breeze Copilot, already available within HubSpot’s free CRM.
• Starter Plan: Begins at $20/user/month, great for small teams that need a bit more firepower.
• Pro & Enterprise Plans: Unlock even more capabilities, with pricing that scales based on team size and feature needs. Breeze credits (used for advanced actions)

User Reviews

Teams like how much manual work Breeze takes off their plate, especially in sales follow-ups and content ops. The integration with HubSpot’s core tools makes everything feel more fluid. Users say the AI agents are helpful once configured, though some wish advanced features were available without having to buy extra credits.

Hightouch (Agent for Customer Data)

Businesses know the value of customer data. But let’s be honest, customer data sitting in your warehouse isn’t doing much for anyone. That’s why Hightouch is important. It’s an AI agent that takes clean, reliable customer data and activates it across your favorite tools. Think CRMs, ad platforms, email tools, you name it. This process is called Reverse ETL (fancy term, simple idea): instead of moving data into a warehouse, Hightouch moves it out, directly into the tools your teams already use. No heavy lifting, no engineering bottlenecks. And it works across 100+ destinations, which means your campaigns, sales outreach and customer support can actually run on real, up-to-date data.

Pros

• Quick Setup, Zero Drama: The interface is intuitive and most teams can get going without calling in the data engineering cavalry.
• Tons of Integrations: Hightouch connects to everything from Salesforce to Meta Ads, making sure your data shows up where it counts.
• It Just Works: Users consistently highlight how reliable the syncs are. No missing records, no outdated info, just clean, real-time activation.

Cons

• UI Could Be Sharper: Some users mention that the design can feel a bit clunky in places, especially for first-timers. Costs Add Up: Syncing to more tools means higher pricing. For small teams, this can become a real consideration.

Pricing

• Free Plan – Sync to one destination. Solid for smaller teams or testing the waters.
• Starter – $350/month, sync to two destinations.
• Pro – $800/month, includes four destinations.
• Business – Custom pricing for scale, security and flexibility.

Every plan includes unlimited fields and Google SSO. As you move up, you get better support and more enterprise features.

User Reviews

With a 4.6/5 rating on G2, users clearly see value in having a reliable AI data agent in their corner. It makes activation simple and fast and it plays well with the tools teams already rely on. The only common asks? A cleaner UI and more flexibility on pricing for growing companies.

ZBrain (Customizable AI Agents)

Now, the agentic AI systems we talked about, most of them give you pre-trained tools and call it a day. ZBrain is built for teams that need more than that, it lets you build and deploy AI agents that run on your own data, not someone else’s idea of what’s “good enough.”  It comes with a suite of pre-built agents ready to automate industry-specific tasks, whether you’re in finance, healthcare, customer support, or something else entirely. These agents integrate directly into your existing systems and use advanced language models to deliver responses that are not just accurate, but context-aware.

Pros

• Custom Agents, Built Your Way: ZBrain lets you create agents tailored to your business and industry. If your workflow is complex or niche, this platform is built to adapt.
• Out-of-the-Box Functionality: Don’t want to build from the ground up? The pre-built agents are plug-and-play for common workflows, meaning faster setup and quicker results.
• Smooth Integration: Designed for enterprise environments, ZBrain agents slide into your existing stack with minimal disruption.

Cons

• Requires Technical Chops: Building and deploying custom agents can be complex. You’ll need a good grip on your data and some technical expertise to get the most out of it.
• Data Privacy Is a Must-Have: Since ZBrain runs on your proprietary data, strong governance and compliance practices are key.

Pricing

ZBrain doesn’t publish public pricing, likely because everything is customized based on business needs. If you’re interested, it’s best to reach out directly, they’ll tailor pricing based on your scale and setup.

User Reviews

Public feedback on ZBrain is still pretty light. There are a couple of early reviews floating around on platforms like Serchen and Product Hunt, but nothing in-depth yet. So if you’re evaluating ZBrain, consider asking for case studies or references to get a better sense of real-world performance. That said, early adopters point to its flexibility and enterprise readiness as big strengths.

AI Agents for Techies 

The principle of AI agents is simple: Techies built them. Businesses run on them. AI agents didn’t appear out of thin air, they were born in the hands of developers, refined in code editors, stress-tested in sandboxes and sharpened by technical teams solving real problems. What started as tools for techies, automating code, debugging, running tests, quickly evolved into something much bigger. Now, those same agentic systems are stepping out of dev environments and into boardrooms, sales calls and customer inboxes. The jump from “tech use” to “business use” wasn’t a stretch, it was a natural progression. Agents that could write code? Now they write emails. Agents that could optimize logic flows? Now they optimize supply chains. The underlying engine is the same: autonomous, intelligent and relentless in execution. But the interface is tailored for outcomes, not just operations. In fact, even non-coders are building AI agents now. For a deeper look, check out our article on AI agents for techies that throws a sharper light on how developers and non-developers are coming together for their combined love for AI agents.

Conclusion

With 90% of businesses seeing better workflow with AI agents, it’s high-time for the rest to adapt to it. While speculations remain that AI agents will replace human workers, the solution is upskilling yourself to be the one that controls the agentic AI system and not the one that gets controlled by it. AI agents are quintessential for businesses that want to keep up with the pace of this competitive world. For small and large businesses alike, agents will determine where you stand in the future, whether you fly or fail.