The emergence of influencer marketing has completely changed the face of social media. The new marketing technique has made the SMO more intense and fruitful for all corporations who are keen to generate millions of website traffic and also target to get more business leads.
The digital marketing experts are no longer dependent on just facebook ads, youtube marketing or tweets, now Vloggers, and other people having their food blog and website can promote your brand.
Even customer behavior has changed drastically; instead of responding to mass ads, they tend to prefer personalized emails or platforms/channels sharing real-life experience and interest.
All these factors may have given birth to the concept of influencer marketing, where influencers interact personally with their followers.
Following check out how influencer marketing can help you in achieving these goals.Concentrate On Your Audience
The ultimate goal of any digital marketing campaign is to convert visitors into customers. You can use the influence of marketing to boost this conversation rate. Before that, you need to understand your customer’s behavior. Whether your customers follow text ads, video promotion, images, or any blogs.
You can’t blindly join hands with any influencer channel just because he has millions of daily traffic on his blog or he is having millions of youtube followers. You can go with only appropriate influencer marketer platform which can actually target your audience — the platform at which your potential customers to visit.
For example, if you are publishing house, that means your audience should be someone who loves reading, so exploring any blogger influencer could work for you.
Choose Your Influencer
The next step after figuring out your target audience is to decide what sort of influencer could be best suitable for you. You should work out on various aspects before finalizing one or more for you, such as :
- Your business Niche
- Influence the tone of convincing followers.
- No. of followers he posses.
- How often he posts?
You should analyze your potential influencer marketer channel and his working mechanism in depth.
While deciding upon any influencer marketer, you should also recall your prime goal of getting more traffic and making conversions. You can always go with choosing more than one influencer partners.
Acknowledge Your Influencers
If you have seen some influencer already boosting your brand and content posted by you, half of the battle is won. Instead of exploring for the new influencer marketer simply acknowledge his efforts.
Promote his content/post (for your brand) on your social media. This will boost his morale and in a way, would appreciate his efforts. You can initiate to build a direct relationship with that influencer. And finally can come to some mutual benefit terms.
You should buy their services; this will make them work with more dedication to your brand promotion. As a result, you can see your goal achieved i.e., the purpose of getting more conversions & traffic through the influencer marketing channels.
Become Influencer Of Your Influencer Marketer
As such, there is no legal obligation on paying your influence marketers. If you want you can give monetary rewards to your influencers or you an say thanks via other ways also.
One reason that makes brands to say thanks to an influencer with other stuff instead of money is; avoiding paid ad notion in customers minds. In simple words, if you have too many influencers over the social media and other digital marketing channels. Your targeted audience may think you are doing paid ad campaigns on their channels.
So to make it neutral just thanks to your influencer by sharing their content, giving them discounts/coupons for your product and services and let them post as they are posting instead of paying them and made them feel to work hard on your brand.
Start It Right Now
If you have not tried influencer marketing concept yet; get involved right now. Many digital marketing experts believe this is the fastest way of generating traffic and getting business leads.
Although organic SEO, SMO, and email marketing are favorite options for any business digital marketing campaign influencer marketing is the latest hot selling cake.
This shouldn’t be taken in a way that we are suggesting to drop the organic SEO & content marketing efforts; the only idea is to make you understand the importance of influencer marketing channels.
So discuss with your co-team members, talk about the concept and start exploring the best suitable influencer marketer for you. Hope you will get the one soon, all the best!!
Leave a Reply