10 Must-Have Skills For Professional Email Marketers

The email marketing is tactic, and the manager’s role is more of strategizing skills instead of operational. But what exactly skill set do a company management demands from an email marketing manager. Here is a list of 10 Must-have skills for professional Email Marketers.

1) Ability To Strategize

One of the prime reasons that led down many hard working people were lack of ability to strategize. For running any successful Email marketing campaign; you should have to strategize your project. Strategization skills are not just bound to email marketing; instead, it is crucial for all digital marketing campaigns.

Being an email-marketing manager, it’s you who will decide:

• Whom to target?
• When to send an email?
• What to be added in email? 

And all such related questions. Sending every email to your existing and potential client is a start point of new target.

 

2) Setting The Deliverability Rate

Just designing and sending email doesn’t promise a successful email marketing campaign. What if you sent emails didn’t reach to customers. There could be various reasons behind bouncing your emails. To ensure your emails should be delivered to the inbox, you should:

• Not produce any spam.
• Use a double opt-in option.
• Removing inactive subscribers.
• Ensure your internet speed.

Following these could help to achieve a deliverability rate of at least 90%+ to all email marketers.

 

3) Personalize Your Emails

We all see mailbox full of junk. Anyone email among all gets our attention if it has our name mentioned in it, right?  It is essential to draft your email with a personalized touch for every customer. Let your customer feel special. 

One should feel like the email as written for him specifically. If you succeed to capture customer attention, it increases the chances of opening your email.

4) Remember The Content Power

Don’t try to ignore the content of your email. Good or Bad content can either make your email marketing success or bury it in the rabbit hole. This doesn’t mean that you should stuff your email body with text, text, and text. You need to create an effective and compelling email copy by using

• Text
• Images
• Videos
• Infographics Cta

There is no thumb rule of email content copy. Just find your right mix.   

5) Data Management

Data management is essential; be it any profession. Digital marketing techniques like email-marketing campaign demands it a bit more.

You can’t strategize until you manage your data. Be it, customers, email list, the email copy content ideas, the marketing report analysis, etc.

As an email marketing specialist, you have to manage an updated record of an email list.

• Responding Clients
• Unsubscriptions
• Dead Clients
• Wrong Email Id’s
• Opening Rate
• Click through

 

6) Email Copy

 

Nothing to mention that you can’t be a successful email marketer until you master the art of creating a compelling email copy. Despite all your efforts, your customer will dump your email if it’s not a piece of art.

You have to keep an eagle eye on email layout, color scheme, placement of information elements (text/images/videos) and above all, placing CTA is a must. Where and how to put everything in your email showcase your creativity.

 

7) Customer Engagement

Either develop this skill or learn from others work. You have to make your emails more engaging to make your customer buy again and again from you.

The starting 3-4 weeks are a crucial time when a new customer subscribes your newsletter. To target such customers through email marketing, you better provide then more than they could expect from you.

Make your email recipient feel a VIP, try making a rewarding relationship.

If the subscriber knows, he will get some benefit from your email; he will definitely open it.   

8) Empower With Social Media 

The power of social media is endless in the world of digital marketing. Do promote your email marketing through your related social media profiles. Such as creating a Call to action on various platforms to subscribe to your newsletter i.e., on facebook, twitter, and Instagram.

A catchy tagline, appealing image and any discount/bonus will accentuate its effect. The experts say getting subscribers for your email marketing campaign through SMO has a high success rate of 65%.

 

9) Understand Analytics

A successful email marketing manager needs to have in-depth knowledge of various analytic tools. The more you could take out from your analytical tool, the more you can improve in your current/future email marketing strategies.

Getting knowledge about how many people clicked emails, how many clicked your “CTA” how many reached cart but abandon it. All these factors can make you understand your customer behavior.

 

10) Mobile Email Marketing

Mobile optimization for your email marketing is vital to make your endeavor a success.  An interesting fact is that the mail opening rate at mobile is higher than that of the desktop. 

Being an email marketing manager, you should know how to craft mobile responsive templates that can stay equally effective on desktop and mobile. To make your email display wells across mobile screens is a  skill, and you have to learn this.

 

If you are an email marketer, then introspect for these skills. If you are looking forward to making a career in email marketing, then do develop/learn these skills at least.