According to LinkedIn experts, more than 80% of B2B marketers consider “LinkedIn” platform as an authoritative source of getting business leads. Another 67% of business houses accept that they use their LinkedIn page to distribute relevant content to their audiences. I.e. doing content marketing.
That makes it vital to post wisely on your page so that you can gain maximum possible benefits. A mix of some special efforts is required to be made to keep your page more engaging and profitable. Following are some fascinating ideas to increase engagement on your Corporate LinkedIn profile.
Posting A Mixture Of Appealing Content
We all know LinkedIn pages as more of a professional side. Yes, they are, but that doesn’t call for posting only promotional and monotonous content. You will lose your audience engagement if you keep on flooding your page with the same style of posts. Provide info but in some attractive and appealing way.
Also, do not only stick to your business information. Let your audience gain knowledge about any innovation or the latest trend prevailing in your industry. Not all people subscribe to your page to get offers and discounts. People are intelligent enough to engage with your post if you serve some knowledge share as well.
Know The Right Time To Post
This needs dense analysis and data collection. You may serve overseas clients along with your local ones. But have you ever kept any record; at what time do they visit your page? Posting updates when your audience is online can engage more people. Say, most of your audience is a working group. That means they will have a fixed schedule, i.e., working in the day and early sleep at night.
So there will be no fun of posting your updates late night or mid of the day. In such case you better post in the evening time or few hours before office timings. This will boost your chances of engagement. People keep an eye on their laptop/mobiles while having breakfast or even before going to sleep.
Choose your posting hours wisely. Linkedin page engagement can contribute a lot in gaining website traffic and improving your official website SEO.
Develop Your Audience Base
Creating a Linked page doesn’t mark a full stop on LinkedIn marketing job. Along with posting an update, you should focus on getting more and more audience. It’s after all, more visitors to the linked page and your website that can improve your business online reputation and position in Google SERP’s. Try to grab more audience by:
- Connecting your LinkedIn page to other social media platforms like facebook, twitter.
- Adding share buttons to your Linked in the post.
- Adding linked in page link to your website.
- Including your Linkedin Page link to contact in various online activities.
- Keeping linked page as your professional outlook in video marketing.
Emphasis On Outlook Of Your Linkedin Page
If you do not design your LinkedIn page thoughtfully, believe me, my friend, you can’t achieve your goal. You try to pull the audience from all over the social media, but what if a visitor comes and immediately leave your page. Your LinkedIn page gives an impression of your business.
The inappropriate cover image and lousy profile photo can gutter all your efforts. If done correctly, the LinkedIn page can get you lots of new and existing visitors to your website.These increase the changes in sales and growth of your business. But for that, they should first engage to your LinkedIn page at least. Carefully choose or get designed your profile image and banner image for your LinkedIn page. Let people get a high-end impression of your business.
Believe In Linkedin Analytic Tool
Like all other major social media platforms, LinkedIn also gives access to an analytic tool to page admin. One thing that all online marketing experts advocate is about the reliability of these in-built analytic tools.
It’s your wish to spend money on some external analytic tools to measure your digital marketing efforts. But if you stick to the LinkedIn analytic tool only; this is also sufficient to get a detailed insight into your endeavor.
In other words, go with whatever tool but do check LinkedIn analytic tool. You should know
- How your posts are doing?
- Who your visitors are?
- When your audience becomes online?
- What is their pattern of engagement?
- What post do they engage more with?
- What type of update do they link?
Their demographics, their interest, and their reactions everything matters. All these factors can help you in working on our strategy from time to time.
Invest In Paid Advertisement
Like other social media platform. LinkedIn also offers sponsored Ad options. You can invest a chunk in a LinkedIn marketing campaign along with your Facebook advertising or youtube marketing. Not for all post updates but when you are going to announce some exclusive news such as
- New product launch
- some discount/coupon
- Seasonal SALE
- Any contest
For all these events, you better use sponsored LinkedIn Ads. It will make you reach audience out of your network. As a result, you can grab more audience and business leads. Moreover, such updates do engage the audience more in comparison to your routine posts.
If your a B2B company but haven’t scrutinized the prospect of LinkedIn, then you are definitely missing out an open opportunity to get more clients. Believe it; your Linked page can get you unexpected direct/indirect benefits; if exploited well. Put sincere efforts to boost your LinkedIn Page engagement.
Leave a Reply