Content marketing is a significant contributor when we talk about digital marketing campaigns. If we go by facts, a recent survey made by a digital marketing company, 50% of the businesses is planning to invest more in content marketing by the end of 2019 — this calls for cheers from the content marketers.
However, more than 35% corporates also accepted that they are not satisfied with the content marketers they have hired. In, addition, they are finding difficulty in getting an appropriate candidate; who can be the voice of their business.
If you are a content marketer or planning to be one, here is a helpful guide for you to become a successful content marketer. Developing these skills can enhance your chances of grabbing a good job in some reputed business house. Here you go.
Write What You Love
Do the world this favor, write what you can. Having writing skills doesn’t mean you can write on anything. You might be good at writing business proposals, short stories, science fiction novels, or how to guides for products.
Your academics, grooming, interest, and taste of life affect your writing to an extent. If you are at the beginning stage of your career; try everything that comes your way.
However, it would be beneficial for you to choose your prime niche at earliest. Knowing what you can do as a content marketer will help you to decide blueprint of your future.
Develop Your Voice
A successful content marketer has his style of doing things. In content marketing; things are not different; it a content marketer who do the things differently.
People tend to find the voice they want to write in, but the marketing experts suggest to develop your voice. Writing in your style will add your passion for it. Your words will strongly reflect your idea and how truly you believe in what you are writing.
This passion and confidence will be transferred to readers as well. They will believe what you have written. This would make readers feel more close to your brand.
Feel Yourself Editor
To be a successful content marketer; be your first critic. Before anyone else edits/checks your content, do it yourself. Being an editor doesn’t mean to check spellings, and punctuation mistakes only.
You have to focus on the niche, voice, topic, and audience you are writing for. Writing a blog/article is beneficial only when your audience understands what you are trying to convey.
While editing your content, try to break long sentences into small graspable chunks. That doesn’t mean you should lose in-depth aspects of your blog. Explain everything but in quite a simple way.
Research, Research & Research
As a content marketer, it is essential to know how your audience life is changing. It is crucial to write about what is trending and what could attract your customers most.
Every business/services have something to relate to society, that you can tell your audience about. Be a full-time researcher, keep mining information about your audience, market trends, economy, and how all these collectively affect your business and your clients.
People love to read something interesting, latest, beneficial, or entertaining.You Know SEO
Nothing in online marketing can survive without understanding and implementing SEO concept. Be it digital marketing, content marketing, Video marketing, Social Media Optimization, PPC Ad campaigns, email marketing, and the list goes on.
Every activity that relates to online marketing revolves around SEO. Being a content marketer you should also have good knowledge of keywords concept- How to write around keywords, how headings and metadata work, which writing guidelines are given by Google etc.
After all, whatever you write will float in WWW. Moreover, if it is written as per google guidelines only then, it will show up at top positions in Google results.
Be a Social Media Megastar
Along with SEO; SMO also holds high importance. Today no digital marketing strategy can work out until you exploit social media optimization platforms. Same is with content marketing. To be an extraordinary content marketer, you should
- be active on social media
- know how to write for social media
- how to promote your text/images/videos
- understand the organic SMO
- Know various SMP platforms
- be abreast with changing SMO algorithms
Being a content marketer doesn’t only means to write a killing piece of information. It would help if you also learn the tactics to promote your work; there is no better option than SMO.
In a nutshell, keep developing your skills, be focused, know your strength to become a successful content marketer. Content marketing is an ever-growing job until online marketing lasts. Write functional and keep getting your share of profit from this WWW world.
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