No social media marketers could forget March 15, 2016, as Instagram announced a sudden change in its algorithm. As such all social media platforms itself are search engines, not as big as Google but somehow even more potent in their way.
Instagram offers an excellent opportunity to create a robust platform on social media to showcase the personality of your business in the best creative way.
But merely creating your Instagram page and posting doesn’t make the job complete. One need to make work on effective strategies to increase your Instagram page visibility, get new followers, customers engagement and growth for your business via Instagram Marketing.
Essentially, a successful Instagram strategy is not about how often you post —if no one cares about it and your followers are not getting engaged in your photos or content, your page will be buried deep down and wouldn’t show up in query results.
The survival of the fittest demands brands to follow a well-crafted strategy to increase more visibility on Instagram search results. Following we are providing such few promising tips that can help you get a better standing in search results on Instagram and thus can increase your page visibility on Instagram.
Post-High-Quality Photos
We all know Instagram is all about pictures. And another fact is people fall for HD and creative images and like, share and follow them without even any request.
So post only HD quality photos having some inspiration, message, and creativity. Vibrant colors, Eye-treat landscapes, Innovative designs are few such examples that attract people and hold them back to stay on your page and hit “Like.”
Creating eye-popping content can make you stand ahead of the curve. Explore; there are tons of apps available to edit your images to materialize your imagination to get professional vibes in your photos.
Post More Videos- A Secret Weapon
The Instagram platform is ramming video content in the newsfeed by stories and IGTV. In fact, Instagram openly announced about IGTV content; to be shown in followers’ feeds instead of being restrained to IGTV only.
This could also be considered as instruction for Instagram marketers that they need to create more videos along with photos for their Instagram Page. Instagram experts don’t say it open that videos will get prioritized over pictures but if we dig a little deeper; the fact is videos contributes more in getting viewers attention.
Consider Facebook marketing strategies; posting videos are a more promising component and brings outshining results, the Facebook experts say.
Leg-Up By Writing Compelling Text
Be it a caption for any poll-question type of post or a title for the post having photo or video. Be as much creative as possible.
The engaging titles tend to hold viewers attention and works as ‘Call to Action’ for visitors to take participation or react to your post. The more engagement can get your post more likes and shares thus maximized visibility as Instagram prioritize search results based on most engaging posts.
Few simple words can do magic for you like add “Share your thoughts in Comments” or “Share this Post to related person” in your post text as part of the caption. People feel personal interaction and as if they are in direct communication with you and do as said.
The Hidden Advantage Of Freebies & Giveaway
If your business allows; once try your hands on offering Freebies & Giveaways on your Instagram page. You will notice that such post works wildfire; these will have maximum visits, likes and share in comparison to your other posts. More like and share more the visitors and people engagement and finally increased visibility.
Instagram Marketers also advocates running a contest as creating contest also performs same, make sure you create a user interest contest; it can drive tons of user engagement to your page.
Ace In The Hole With Hashtags
Last but not least, adding hashtags in your post can help you get more eyes on your posts. Using hashtags with some relevant words in your posts ensures that your posts are searchable for those words.
There exists a variation of hashtags such as brand, product and community hashtags; a perfect ratio of required hashtags mix can get you a squeaky clean recipe for your Instagram campaign that could drive a storm of post engagement.
Although you are allowed to add 31 hashtags in, you need not overdo the things on social media; nine is considered as “Magic Number” by some expert Instagram Marketers.
Bottom Line
If you create a promising strategy for Instagram that includes post-high-quality Pictures, Relevant Text, Constant video posting, adding relevant hashtags and developing channels to connect with users; the Instagram algorithm will surely reward with increased visibility.
Share your comments, though or experiences you collected while your endeavor for increasing your visibility on Instagram. We would love to hear from you.
Leave a Reply