The continuous rise of digital marketing has given a boost to social media marketing activities. Email marketing campaigns being one of the prime online marketing strategies has gained big favor. Despite the business size; everyone aims to leverage Email marketing campaigns to grow their business in terms of customers, brand awareness or sales.
Here is an article to provide detailed knowledge on ‘A Step By Step Guide to Successful Email Marketing.’ Let’s start rolling the ball.
Email Subject Line
The subject line of any email is the first thing that catches the receiver’s attention, so don’t write your subject line casually. Try to be creative, informative and precise while writing your subject line.
The reader should get an idea about what he could get in the email if he opens it. It should convince the reader enough to open your email. You need not be mysterious in your subject line, highlight the benefit in a creative way that compels the reader to open your email.
Email Copy and Links
Once the user has opened your email he should get clear about the main content of the email from a few lines and images, only then he will keep Emails
reading on and may respond the way you want.
A perfect email copy is a mix of right text, relevant images, creative infographics, related links and finally appropriately adding CTA.
Providing links across the email open more doorways for you to get the visitor to enter your website or social media profiles from various links.
Drafting a picture perfect email copy is not less than materializing your thoughts and creating a storyline that flows smoothly from top to bottom of your email.
Call to Action
Make sure to be clear about your “Call to Action” and make its stand striking out from the rest of the email copy. The receiver should find it easily what you want him to do.
The best practice considered is to focus on one “CTA” in one email but if you have related CTA that related to the main CTA of one email copy than describe them priority wise.
The striking color scheme/ images/ buttons can better picture the “Call to Action,” and people are more inclined to visual attractions.
Quality of Email List
So you got a massive list of email addresses with you, sounds good. But have you ever gander over the list again that you collected? If no, you should.
The quality of your list can lead your email marketing campaign a huge success; many battles don’t get expected results because of the poor quality of the email list.
Remove any duplicate or incorrectly formatted emails from your list. Instead of buying any paid list you better collect original email ids from people who are interested in reading about you by placing a “Subscription” button on your website or blog page.
Most of the email marketing tools provide the inbuilt option of adding the “Unsubscribe” button/option in your email copy. Do add this option of as your customer/receiver doesn’t feel bound to see your email if he doesn’t want to.
Proofread
Creating a perfect email copy is not a cakewalk; it takes lots of time, efforts and creativity to place everything at the right place that finally looks like a picture perfect.
Had you ever regret after sending an email having typo errors and then felt helpless but furious? Well, it happens with many email marketing experts. To avoid such typo errors, you better proofread your designed copy before clicking on the “Send” button.
Once you are done with drafting the email copy to take a break or even a little walk and sit back in front of the computer again after a bit of break with a fresh mind so that you can find mistakes and can rectify them before its late.
A/B Testing and Analysis
Email marketing is not restricted to sending email to a cluster of address you have, and the job is done. It should preferably be a periodic job and should be taken up seriously.
If you seriously want to improve the performance of your email marketing campaign you should create and send 2-3 different scripted copy for the same topic and check their performance individually.
Whatever software or email marketing tool you are working with; allows a quite detailed analysis of email you sent to your customers.
Comparing these analyses can get you a better idea about what could be more promising for your customers and what they like so that you can add those elements n your next email.
Conclusion
That’s all folks!! Following these steps will inevitably result in creating and running your next email marketing campaign with great success. A business expert himself can try his hand on these or can hire some expert digital marketing professionals to get benefits of email marketing campaigns.
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