For some social media marketing is a fad having no practical or long-run benefits, whereas some business experts believe investing in it will have excellent results for long. The stats say 95% of social media marketers accepted that it had benefited their business and have increased their profits more than expected.
According to any survey helped in 2018, 97% of businesses have invested a handsome budget in social media marketing campaigns. But the biggest dilemma for people is to choose what social media tools are beneficial for them.
That’s why some people dig into their heels and ask “Why is Social Media Marketing Important?”, Well, this post will address your query. We assure you will feel quite convinced about the importance of social media marketing nowadays if you don’t skip any section and will read this article till the last.
Top 7 Reasons that Proves the Importance of Social Media Marketing.
1. Boosts Website SEO
Getting referral traffic from your social media accounts will help your website to influence the Google search engine. Crawlers can easily segregate the dull and floating web pages and an active webpage; getting regular hits and traffic. Driving traffic to your website pages will help them in climbing up in google results. Social media post can dramatically boost your website traffic and click rate.
2. Expands Reach
This is one of the most significant benefits of having a presence over social media. Through social media posts, you can reach even those regions and audience that you can’t even think of with your traditional methods of marketings. Setting demographic criteria allows you to target potential customers globally. Be it Facebook Marketing or YouTube Marketing campaign; social media has a stronghold. Tagging people, using hashtags can help you in covering an extra mile to reach more audiences through social media platforms.
3. Direct Interaction with Customers
Social media allows your customer to stay in touch with you directly. They can like, share and comment on your post. This contributes to providing better customer support thus making better customer relationship. Personal one to one interaction with people helps you to understand your audience in a better way. Personal attention makes a customer feel their importance, and they stay loyal to a business for long.
4. Cost Effective Channel
Be it Facebook Marketing, YouTube Marketing, Twitter or Instagram Marketing; all social media marketing channels are quite cost-effective. Signing up and creating your account is FREE over all platforms. With a free account, you can share whatever you want with your audience. To reach the maximum audience and target potential customers you can opt for a social media marketing campaign. You are free to choose the advertising budget.
5. Stronger Brand Awareness
Social media is the most convenient and effective digital marketing platforms that promise increased profits and brand awareness. Makin presence over social media platforms significantly upturns your business visibility, thus letting more audience recognizing your brand. Making an effective social media marketing strategy can result magically; spending a few hours per day or week can add in popularity of your brand and can generate a large number of audience in no time.
6. Social Media is best for Newsjacking
You never know when some other Ad/news/meme/story or infographic uses your brand name or business identity with their status or account; if they find relevant. The newsjacking can produce millions of audience for your business overnight. If lucky, you can get the benefit of it any time as a surprise. You better should keep an eagle eye on trending topics and jump in with your voice to get noticed by tons of involved participants. It can result in viral posts, increased traffic, and exceptional visibility of your brand.
7. Assured More Sales
Don’t be surprised; it’s obvious when you stay in touch with your customers and present 24×7 in front of them, they are more likely to purchase with you. In a survey, 70% of business experts have accepted that they acquired new customers every next day through their Facebook marketing campaign. And 84% of CEOs and VPs of big brands admit they use social media marketing campaigns to influence their customers to purchase decisions and the strategy is working effectively.
Final Words
Nutshell is, no one can deny the fact that social media marketing is quite advantageous for all businesses; be it a start-up or an established brand. A rightly designed social media marketing strategy can result in boosted website traffic, improved SEO, direct customer interaction and more sales. The earlier you start with Social media marketing, the faster you can get profits.
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