Digital marketing is the most coveted profession that ensures a promising career. Eventually, digital marketing has replaced traditional marketing practices while extending advanced advertising and promotional activities business through digital media.
The business experts stamped the fact that it is the most convenient, fastest and reliable mode to reach a massive audience in one go. The prime roles that come under digital marketing are:
- Search Engine Optimization- SEO
- Content Marketing
- Social Media Marketing
- PPC Experts
- Conversion Rate Optimization
- Analytics
- Mobile Marketing
All these experts are in high demand in the US. Various corporate who understand the importance of digital marketing is always on the hunt to get digital marketing experts to achieve their business goals.
Digital Marketing as Career in US- 2019
A survey held in 2018 in the US (among 250 people; handling various positions in digital marketing field) concluded that digital marketing professionals love what they do as the job satisfaction rate was 83%.
There exists a trend among US corporate that they demand Search Engine Optimizers more in comparison to other Facebook marketer, YouTube marketer or other social media marketing experts; maybe they believe in organic search results as they stand long in contrast to paid ones.
The Facebook experts, YouTube experts, and Instagram experts also get hired at handsome salaries as businesses quite favor the social media marketing campaign.
A significant ratio of digital marketing experts works for organizations whereas the rest of the big chunk works at their own either as owner or as a freelancer.
Realizing the value of digital marketing; brands are enough convinced to invest a big chunk of their marketing and budget in digital marketing activities that widen their scope in the industry. Heaps of salary and multiple specialized profiles to choose from makes this the most attractive career option to choose.
The scope of Digital Marketing in the US- 2019
The stats prove that demand for digital marketers is growing year over year. In the year 2017, the US had generated approximately 49,000 digital marketing jobs and year 2018 witnessed a significant growth of 43% SEO jobs & 33% content marketing jobs.
However, 91% of prime employers count certification as their key hiring criteria, whereas 48% of employers are ready to hire a certified employee on high salary. The digital marketing industry is booming worldwide and seems to follow this upscale trends in the coming few decades. Corporate are inclined to invest a considerable amount in digital marketing campaigns.
Thus the need for expert digital marketers is growing year on year.Digital Marketing Salary Analysis in the US for 2019
The digital marketers earn well, whether they are employed with any organization or working on their own. The average annual salary of a digital marketer in the US is somewhat close to $100,000.
According to a survey about the salary of digital marketers, operating in the US, the Conversion Rate Optimization experts (25.9%) earn highest among all other digital marketing specialist followed by Content marketers 18.5% and SEO specialist16.6%.
Though SEO specialist is in high demand in the US, but Conversion Rate Optimizers focuses on ROI, and business loves getting quick profits.
Experience is the prime factor that significantly influences your salary figure. The more experience you have, the more salary you can demand. If you possess ten plus years of experience in digital marketing, you can easily bag at least $150,000 per year in the US.
Another factor that affects your salary is educational background, having a graduation or PG degree/diploma/program in digital marketing can get you seated at a higher position and earn more money. Corporate tend to give preference to candidates having digital marketing certifications.
Conclusion
Digital marketing industry enjoys a very open culture. There are numerous sub-branches under the digital marketing field that one can pick up for his specialization as per his academic, skill and knowledge base.
The surveys have also proved that businesses are more inclined towards organic results; thus SEO expert, SMO expert, and content marketers are in high demand and these profiles can easily adapt these profiles with little practice. The more you learn, the more you can earn.
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